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Home \ Products >> TouchStar Connect >> Scripting Thursday 4th December 2008
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  Scripting
  The TouchStar Connect predictive dialler provides rapid development and deployment of scripts that are easy to create and modify. A script acts as a transaction management device for the call centre agents, which can look up information in your database and automatically generate documents or information on the agents’ desktop, simultaneous to their call with a customer.

(Click to enlarge)
Agents
Through proper scripting for each project, your company can eliminate a level of user error and increase performance by emphasising key points and recording of necessary information. It avoids incorrectly quoting or omitting necessary information. Valuable time and money can be saved in retraining and re-evaluating their abilities.
  Manager
  You can arrange the scripts, screens, fields and branching to ensure pricing and information is always correct. Calls flow seamlessly from start to finish. Each script is custom designed, so you decide how the script should branch. Additionally, you can design the script to stop at any critical point and wait for required information to be entered before moving forward.
  Real-Time Campaign
  The more efficiently the script can be evaluated and refined, the higher the return on your agents time. When campaigns begin, agents will undoubtedly point out practical methods to improve the script, at which point they turn to you, and changes can be made on the spot, reducing the amount of down-time and gaining popularity with both agents and management.
  CRM Integration
  Our product integrates directly with your existing CRM tool - seamlessly bridging the gap between back office administration and sales. The TouchStar Contact Centre takes live data from the CRM and presents it to your agents. The result of the call and data gathered is fed back to your CRM. Other applications such as fulfilment processing and bespoke products for mortgages and debt collection are integrated to produce a seamless flow from initial enquiry to completion.
  Links to Call Centre Resources
  Scripts are designed to transparently link to nearly all call centre resources, allowing agents to concentrate completely on the call. Data is brought directly into the script from your CRM/database and written directly back to the CRM/database while a conversation is occurring. Agents have more resources available to make sales, less opportunity for error and you have accurate data.
  Productivity
  For the time and money invested in training, a comprehensive script is vital. Without one, agents stumble to answer questions and hesitate when replying to an objection. Scripting allows you to build this information directly into the script, creating a team of agents able to properly respond to customers thus increasing overall productivity.
  Logic & Branching
  Our scripting tool provides robust logical branching, enabling you to account for whatever response your agent is given. With the stroke of a key or a click of the mouse, the script will branch to the designated area in the script and the agent can continue processing the call.
  Call Result Codes
  TouchStar Connect has Call Result Codes at both agents and dialling engine level. The automated outbound dialling detects codes from the network and has the following system Call Result Codes:
 
  • Busy tone
  • No answer
  • Dropped call
  • System answering machine
  • Operator intercept (dead number, network messages)
  • Fax machines.
  All of these are recorded within the database. One use of this is to check the quality of purchased data and if this new data is rung and contains a quantity of dead numbers. These can easily be identified and returned to the supplier.

(Click to enlarge)
Agent CRC’s are user defined on a per campaign basis and can be accessed either via the script or the agent application. Examples of these could be ‘Sale’, ‘Call back in 6 months’, ‘not home owner’. These are then abbreviated to simple codes for reporting purposes.
User and system defined call results are assigned their own recycle rules. Call Result Codes are grouped as final, rollover to another campaign or a callback. For example, if a final code is “sale” then this would not be dialled again by this campaign. ‘Sent brochure’ would be rolled over to a subsequent campaign for re-contact in seven days - follow up actions are automated and the dialler manager does not have to be concerned with constantly building re-contact tables.
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